About Elevare Consulting Group

Senior operations and transformational business consultancy

Targeted and structured support that helps remove barriers, addresses the highest value priorities and strengthens delivery, to achieve measurable progress.

A brief story

For more than 20 years I’ve worked inside businesses at moments of change, growth, restructuring, recovery and the pressure points that come when a business needs to move forward but the operation isn’t giving leaders the confidence they need. My career has taken me through retail, hospitality, leisure, adventure and holiday parks, including building a start up from the bottom up and steadying sites after periods of disruption. Those experiences shaped how I think about leadership, stability and what it takes for a business to genuinely progress.

A defining period was at Go Air as Head of Operations, where I took the business from plan on paper through the opening of the first site and then continued that growth into a second and third site. By building the operational structure and running the day to day decisions at site level, I created the space for the owner to focus on the wider vision and longer term direction. It showed me how operational clarity and behavioural consistency, give owners the confidence to make major decisions. Whether that’s an MBO, preparing for sale or rebuilding after a difficult period.

Outcomes Of Substance

Career Highlights

Leisure & Adventure

  • Built a leisure brand from the ground up and scaled it across three sites
    Created everything needed to set up an SME operationally from a business plan to opening: recruitment strategy, policies and procedures, team structures, succession planning, procurement, commercial routines, customer experience standards and local marketing involvement. This end to end build enabled 3 sites to open at pace, stabilise quickly and deliver strong commercial performance from launch.

  • Turned around retail, merchandise and F&B performance with double digit growth.
    Improved product mix, tightened stock control, strengthened margin protection and coached teams in value based selling. These changes increased sales and improved profitability across all revenue lines.

  • Redesigned customer touchpoints to create clear upsell moments.
    Mapped every interaction across retail and F&B, introduced simple prompts and routines for teams and reshaped the flow, so customers were naturally guided toward add on's. This lifted conversion and increased average transaction value.

  • Shifted the customer journey from basic service to memorable experience.
    Refocused teams on experience delivery through hands on coaching, clear expectations and consistent feedback. This ensured every interaction added value and improved guest sentiment and repeat visits.

  • Created new stable demand through pricing strategy and long term partnerships.
    Introduced dynamic pricing, built corporate packages and secured multi year partnerships with schools, businesses and local authorities. This stabilised weekday trading and increased utilisation.

Holiday Parks

  • Increased sales performance by redesigning how value was presented and sold
    Improved caravan sales by tightening the sales process, introducing value based presentation, upgrading pitch and caravan standards and reshaping the commercial mix. These changes directly increased average sale values by 15% and strengthened the overall commercial return of the park.

  • Set the benchmark for park presentation standards in Wales.
    Raised owner and guest expectations by creating award winning presentation standards from pitch quality, to showground layout, which secured Welsh Park of the Year and materially improved owner sentiment, sales conversion and reputation.

  • Delivered capital and layout improvements that created new sales opportunities.
    Planned and delivered showground expansion, improved display capacity and strengthened contractor governance. These changes created more sales ready pitches, improved sales flow and converted immediately into higher caravan sales and stronger site performance.

Retail & Hospitality

  • Delivered sector wide transformation that lifted conversion, strengthened margins and improved customer experience.
    Redesigned sales behaviours, tightened stock and margin controls and improved service standards across multiple sites. These changes increased conversion and delivered stronger, more consistent commercial performance.

  • Raised revenues through value based selling and sharper commercial controls.
    Introduced clearer selling routines, improved product presentation and strengthened cost and stock governance. This drove double digit sales increases across retail, F&B, merchandise and additional services.

  • Increased repeat visitation and local standing through targeted engagement and post visit follow up.
    Implemented structured follow up, local engagement activity and recovery protocols that improved sentiment and lifted footfall by more than 12%.

Customer Journey & Experience

  • Built long term partnerships and reseller relationships, that stabilised off peak demand and lifted weekday spend.
    Secured agreements with schools, businesses and local groups that created predictable weekday volume and reduced reliance on peak trading.

  • Embedded an ethos of experience over service, to improve every stage of the customer journey.
    Focused teams on behaviour, clarity of role and understanding the full customer journey. This shift delivered measurable improvements across NPS with a 26% positive increase and significant gains in TripAdvisor scoring..

  • Launched seasonal bundles and add ons that created fresh reasons to visit and boosted basket size.
    Introduced simple, well timed offers that aligned to customer behaviour and increased both conversion and average transaction value.

  • Increased repeat visitation and strengthened local reputation, through direct customer engagement.
    Used targeted follow up, recovery conversations and local outreach to improve sentiment and bring customers back more often.

Cross Sector Delivery

  • Reduced vacancy risk and accelerated new starter performance in high turnover environments.
    Strengthened recruitment, clarified role expectations and improved onboarding so new starters became productive faster and overall delivery remained stable even during peak turnover periods.

  • Linked investment decisions directly to measurable commercial returns.
    Ensured every spend decision was tied to clear commercial outcomes by assessing impact, prioritising high return activity and removing investment that added cost without delivering value.

  • Protected margin through product mix redesign, centralised purchasing and pricing strategies.
    Improved the commercial mix, tightened purchasing control and applied pricing approaches that maximised yield. These changes reduced costs by £110K across all sites on a single reporting line.

About Elevare Consulting Group Ltd

Why Choose Elevare

Credibility comes from experience, not clever lines or polished language. After more than 20 years in senior operations and transformation across retail, hospitality, leisure, adventure and holiday parks, I work directly with owners and leadership teams with a practical understanding of what it takes to run, steady and improve a business. The same discipline I used to take a start up from business plan to three operating sites, is the same discipline I bring into every engagement.

Cross Sector Delivery

  • What matters is progress you can see, not ideas, not theory, not paperwork.

  • Movement inside the business should be visible, grounded and tied to what’s actually happening day to day.

  • I keep the work structured but flexible: clear priorities, clear milestones and clear movement each month. Nothing drifts, nothing is hidden, and nothing becomes over engineered. You always know what’s been done, what’s changing and what’s coming next.

  • Barriers are removed in real time and risks are tracked against a baseline so confidence builds step by step.

  • I’m present on site when it matters, not just offering remote advice.

  • Decisions are shaped by data, but always with the practical context needed for owners and leaders to act on them.

  • Feedback is direct, practical and respectful, keeping accountability clear and progress moving.

Who I work with

Owners and leaders who want a trusted partner to stabilise performance and keep progress moving.

Typical situations include:

SMEs that struggle to balance growth with keeping the basics under control, cash flow, customer service and day to day operations that protect reputation.

Multi site operators who face uneven standards across locations and need consistency that holds without constant firefighting, so each site/department performs to the same level.

Business owners who are looking to step back as a silent owner, choosing to or facing an MBO, preparing for sale, or coming out of liquidation.

Leaders in retail, hospitality, leisure and holiday parks who need steadier performance across sites and confidence that results will hold when pressure rises and expectations grow..

Ready to get started?

Some Common Barriers

Many of the barriers I see come from the same place: the operation isn’t aligned, people are unclear on expectations and the day to day delivery isn’t giving leaders the confidence they need to move forward. Priorities slip, decisions bottleneck, behaviours drift and the business becomes too dependent on a small number of people. These issues show up in different ways. Stalled progress, inconsistent standards, unclear roles, weak routines, or teams that aren’t fully aligned around where the business is heading. My role is to bring clarity, strengthen the operation and remove the blockers that slow momentum so the business can move forward with confidence.

Customer

Customer journeys look fine on paper but break down in reality. Issues are not resolved, follow up is weak and sentiment drops. Repeat visits fall and local reputation suffers.

People

Teams are busy but performance stays flat. Expectations are unclear, capability gaps are not addressed and underperformance is tolerated. Good people leave, new starters struggle and delivery becomes unstable.

Operations

Daily delivery depends on who is on shift. Standards vary between sites, processes are not followed and compliance risks build. Inconsistent routines slow growth and damage trust with customers and owners.

Finance

Sales look strong but profit does not follow. Margin leaks through poor stock control, weak purchasing and inaccurate forecasting. Costs rise faster than revenue and pressure builds on cash.

Results

How Progress Is Made

Progress starts by understanding what is really happening inside the business. I spend time on site, speak with the people closest to the work and look at how decisions are made, where things slow down and what is getting in the way. This gives a clear and honest picture of the starting point and the priorities that matter most.

From there, I shape a practical plan that fits the business, rather than forcing it into a fixed framework. It focuses on the areas that will create the greatest impact and build the routines, clarity and alignment needed for the team to operate with confidence. The work is hands on, strengthening delivery, removing barriers, tightening expectations and helping people show up consistently.

© 2026 Elevare Consulting Group Ltd.

Company Number: 16690456